--- title: B2B Email Marketing Services | JEM Sales & Marketing description: B2B email marketing from JEM. Reach targeted decision-makers with professional campaigns, quality prospect data and telemarketing follow-up. --- [![jem-ltd-logo-3](https://www.jemmarketing.co.uk/hubfs/jem-ltd-logo-3.svg "jem-ltd-logo-3")](https://www.jemmarketing.co.uk/?hsLang=en) ![Menu Icon](https://www.jemmarketing.co.uk/hubfs/raw_assets/public/Jem_Sales_and_Marketing_January2022/images/menu.svg) - Services - [Email Marketing](https://www.jemmarketing.co.uk/email-marketing) - [Appointment Setting](https://www.jemmarketing.co.uk/appointment-setting) - [Data Enrichment](https://www.jemmarketing.co.uk/database-enrichment) - [Market Research](https://www.jemmarketing.co.uk/market-research) - [Sales Lead Generation](https://www.jemmarketing.co.uk/sales-lead-generation) - [Importers and Exporters Database](https://www.jemmarketing.co.uk/importers-exporters-database) - [Sectors](https://www.jemmarketing.co.uk/sectors) - [Blogs & Articles](https://blog.jemmarketing.co.uk/blogs-articles) - [About Us](https://www.jemmarketing.co.uk/about-us) - [Video Testimonials](https://www.jemmarketing.co.uk/video-testimonials) - [Case Studies](https://blog.jemmarketing.co.uk/case-studies) - [FAQ](https://www.jemmarketing.co.uk/choosing-telemarketing-agency-faq) - [Contact Us](https://www.jemmarketing.co.uk/contact-us) ![Phone](https://www.jemmarketing.co.uk/hubfs/raw_assets/public/Jem_Sales_and_Marketing_January2022/images/phone-receiver.png) [01933 271717](tel:+441933271717) B2B Email Marketing Services # Turn Targeted Emails Into Qualified Sales Opportunities Reach the right businesses, engage the right decision-makers and turn email activity into genuine sales conversations with JEM Sales & Marketing. Our B2B Email Marketing service combines targeted prospect data, professionally created campaigns, performance reporting and optional telemarketing follow-up. [Request a Call](https://www.jemmarketing.co.uk/contact-us?hsLang=en) [Call 01933 271717](tel:01933271717) [Let's Talk](mailto:jevans@jemmarketing.co.uk) ### More than simply sending emails JEM can support the complete journey from target audience through to qualified sales opportunity. - Target prospect identification - Decision-maker data - Campaign strategy and copy - Branded B2B email sequences - Engagement reporting - Telemarketing follow-up A joined-up approach ## More Than Just Email Marketing Sending emails is easy. Getting your business in front of the right people and turning their interest into sales opportunities is what matters. 1 ### Target the Right Prospects Identify the companies, sectors and decision-makers most relevant to your sales strategy. 2 ### Create Engaging Campaigns Build messages around your services, customer pain points, proof points and clear calls to action. 3 ### Track Engagement Measure delivery, opens, clicks and engagement so your team can prioritise the warmest prospects. 4 ### Follow Up by Phone JEM's telemarketing team can qualify interest, identify requirements and create sales appointments. Email + Telephone ## A Powerful Combination for B2B Lead Generation Email creates awareness. Telephone creates conversation and qualification. Together, they create a more structured route from prospect to opportunity. Step 1 Target Step 2 Email Step 3 Engage Step 4 Call Step 5 Qualify Step 6 Appointment Campaign Management ## What's Included? Your campaign can be built around your target market, sales objectives and internal resources. Target audience identification Database segmentation Campaign strategy Copywriting Branded email design Multi-email sequences Campaign scheduling Campaign management Delivery reporting Open & click reporting Engaged prospect identification Optional telemarketing follow-up Warm Lead Follow-Up ## Don't Let Engaged Prospects Go Cold One of the biggest advantages of working with JEM is what happens after the email is sent. Where appropriate, our telemarketing team can follow up engaged prospects, understand their current situation, identify potential requirements and qualify genuine opportunities for your sales team. [Explore Appointment Setting](https://www.jemmarketing.co.uk/appointment-setting?hsLang=en) Precise B2B Targeting ## Who Can We Target? Campaigns can be segmented around your ideal customer profile so the right message reaches the right audience. Industry & Sector Company Size Location Job Title Decision-Maker Existing Customers Lapsed Customers New Prospects Campaign Objectives ## Built Around Your Sales Goals ### New Customer Acquisition Introduce your business to carefully selected new prospects and create new sales conversations. ### Lapsed Customer Reactivation Re-engage dormant customers and previous accounts with relevant, timely messaging. ### Brand Awareness Keep your business visible within your target market and support longer B2B buying cycles. ### Sales Lead Generation Use engagement data and telephone follow-up to develop interest into qualified opportunities. Why JEM? ## One Partner for Data, Email, Telemarketing and Sales Leads JEM has been helping businesses generate B2B sales opportunities since 1998. Email marketing adds another channel to our established appointment setting, data enrichment, market research and sales lead generation services. **Right Data** Identify the businesses and decision-makers you want to reach. **Right Message** Create campaigns relevant to their sector, challenges and requirements. **Right Follow-Up** Use campaign engagement to prioritise telephone activity. **Real Opportunities** Qualify interested prospects and pass actionable leads to your sales team. ## Ready to Generate More B2B Opportunities? Choose a standalone email campaign or combine Email Marketing + Telemarketing for a fully integrated lead generation programme. [Let's Talk](mailto:jevans@jemmarketing.co.uk) [01933 271717](tel:01933271717)  |  [jevans@jemmarketing.co.uk](mailto:jevans@jemmarketing.co.uk) [![JEM Sales & Marketing Ltd](https://www.jemmarketing.co.uk/hubfs/raw_assets/public/Jem_Sales_and_Marketing_January2022/images/jem-ltd-logo.svg "JEM Sales & Marketing Ltd")](https://www.jemmarketing.co.uk/?hsLang=en) Copyright © 2024 JEM Sales & Marketing Ltd | [Privacy Policy](https://www.jemmarketing.co.uk/privacy-policy?hsLang=en) | [Careers](https://www.jemmarketing.co.uk/careers?hsLang=en) | [Sitemap (www)](https://www.jemmarketing.co.uk/sitemap?hsLang=en) | [Sitemap (blog)](https://blog.jemmarketing.co.uk/blogs-articles/sitemap?hsLang=en) ![Phone](https://www.jemmarketing.co.uk/hubfs/Jem_Sales_and_Marketing_January2022/Images/p1esd6l88o1kgf25savn1dqklv1h.svg) [01933 271717](tel:+441933271717) ![Mail](https://www.jemmarketing.co.uk/hubfs/Jem_Sales_and_Marketing_January2022/Images/p1esd6l88j16j61sgc17p4vtvs1ka.svg) [jevans@jemmarketing.co.uk](mailto:jevans@jemmarketing.co.uk) ![Address](https://www.jemmarketing.co.uk/hubfs/Jem_Sales_and_Marketing_January2022/Images/p1esd6l88e1kb66m29ikvj442i4.svg) Honey House, 20 Sheep St, Wellingborough NN8 1BL #### We are Social! 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